Privacy Policy

Last updated: 10.10.2025

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.brickardium.com (the “Site”), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Data Controller:
Brickardium
Harrietsham, Maidstone, Kent or “based in the United Kingdom”
Email: brickardium@gmail.com

We are the data controller responsible for your personal data.

2. Information We Collect

We collect and process personal data in the following ways:

a. Information You Provide Voluntarily

  • When you contact us via email or contact form (e.g., name, email address, message content).
  • When you subscribe to a newsletter (if applicable).

b. Automatically Collected Information

When you browse our Site, we automatically collect certain technical data such as:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on them
  • Referral source (how you found our site)

This helps us understand visitor behaviour and improve our content.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience and understand how our website is used.

Cookie Consent (PECR):
Under the UK’s Privacy and Electronic Communications Regulations (PECR), we obtain your consent before setting any non-essential cookies (e.g., analytics or affiliate tracking cookies).

You can manage or withdraw your cookie preferences at any time using your browser settings or our cookie consent banner.

We use tools such as Google Analytics to collect anonymous traffic data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on

4. Affiliate Links and Third-Party Websites

Our Site includes links to third-party websites such as eBay and Vinted, where you can purchase retired LEGO sets.

  • If you click on these links, those websites may collect data in accordance with their own privacy policies.
  • We have no control over and are not responsible for the privacy practices or content of external sites.
  • Some of our links are affiliate links, which means we may earn a small commission if you make a purchase – at no extra cost to you.

We recommend reviewing the privacy policies of any third-party sites you visit.

5. Legal Basis for Processing

We process personal data under the following lawful bases (as defined by UK GDPR):

  • Consent: When you sign up for a newsletter, contact us, or accept cookies.
  • Legitimate interests: To analyse website traffic, maintain site security, and improve our content and user experience.
  • Legal obligation: When necessary to comply with UK laws and regulations.

6. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries or requests
  • Maintain and operate the Site
  • Improve website content and performance
  • Analyse visitor usage patterns (via analytics)
  • Comply with legal and administrative requirements

We do not sell, rent, or trade your personal data with third parties.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, or as required by law.
You may request deletion of your personal data at any time (see Section 9 below).

8. Data Security

We implement appropriate technical and organisational measures to protect your data from loss, misuse, and unauthorised access.

However, no online service can guarantee absolute security. You share information with us at your own risk.

9. Your Rights (UK GDPR)

Under the UK GDPR, you have the following rights:

  • The right to access the personal data we hold about you
  • The right to rectify inaccurate or incomplete data
  • The right to erase your personal data (“right to be forgotten”)
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time (where processing is based on consent)

To exercise these rights, please contact us at brickardium@gmail.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has not been handled properly:

Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

10. Children’s Privacy

Our Site is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us to remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect any changes. We encourage you to check this page periodically for updates.

12. Contact Us

If you have any questions about this Privacy Policy, please contact:

Brickardium
Email: brickardium@gmail.com

13. Trademark Disclaimer

LEGO® and the LEGO logo are trademarks of the LEGO Group of companies, which does not sponsor, authorise, or endorse this website.
Harry Potter™ and all related names are trademarks of Warner Bros. Entertainment Inc.

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